Two years ago, my colleague Joe Cunningham wrote about the beautiful ad that Chevrolet did for Christmas with a man who is sad at the holidays because his wife has died. The daughter then lovingly has the wife's car -- which is under wraps in the barn, unused for a while -- restored, unbeknownst to the father, to surprise him and bring back those memories of the love of his wife he so misses. “It’s what mom would’ve wanted,” the daughter says.
-WiscoDave
My grandmother has been gone now for 46 years. I regret not being mature enough back then to spend more time with her. She made it to the age of 94. 🥲
ReplyDeleteOh damn, it is REALLY dusty in here right now...
ReplyDeleteStrange, as there are no blacks or other minorities in the commercial. Almost as if they are finally realizing who their buying base actually is. I still fucking hate Chevys (owned three in my life and they were all turds). I'll stick with my Toyotas and older Hondas.
ReplyDeleteBeat me to it! Good ad, going to share it - Roaddevil
DeleteToo bad they don't make cars as good as this ad.
ReplyDeleteYour comment wins this thread.
Delete...they did, back in 1972
DeleteThanks for making my keyboard wet.
ReplyDeleteIrish
A memorable (sic) advertisement. And a reminder that Alzheimer's/senile dementia is the cruelest of fates.
ReplyDeleteIt is indeed a great commercial. Between last year's and this one, they have picked up the torch from the late lamented Budweiser Clydesdales.
ReplyDeleteDammit, Kenny! I’m not crying, it’s the onions.
ReplyDeleteMy mother was batshit crazy for that song. I never got to help her listen to it when she was lost in dementia. I was too goddam stressed and fried while seeing my best friend off this mortal coil to play him his beloved Andrea Bocelli albums. I wonder sometimes if they make these happy family clips just to remind us all of how it might've been... if we were all "normal" and could live up to ourselves without fail.... xoxoxox
ReplyDeleteMahalo. The world needs more old Chevy Suburbans, and grandmothers & granddaughters. God Bless America & God Bless Chevy for this one...
ReplyDeleteDaaamn, just rip my heart out, throw it on the floor and stomp on it. Just beautiful.
ReplyDeleteI prefer American made vehicles. I drive a Honda.
ReplyDeleteCrying like a little girl, Dammit. Mom's just turned 86 and I'm feeling that
ReplyDeleteFrank G
You know, I still don’t get it- after 72 trips around the sun, I’ve come to find most people subscribe to my EMS theory- evil, mean, or stupid. I don’t have a lot of use for most of the people that I meet IRL or virtually- kind of hardened/cynical after all those years. Then along comes something like this and I have to go excuse myself so I can remove the sawdust from my eye. Go figure…
ReplyDeleteThanks, Kenny.
Didn't watch but the wife did, she cried. Like the American auto worker that last his job to Mexican citizens.
ReplyDeleteWhen did a car company make an ad that would be like a Hallmark Christmass?
ReplyDeleteHeltau
Chevrolet has hit one out of the park with this ad.
ReplyDeletePretty amazing that the eight track still works.
ReplyDeleteBroke out the tissues and the lotion. Had to put the lotion back.
ReplyDeleteThe aim is to get you to buy a current auto from General Motors - preferably electric, because no one else is.
ReplyDeleteIf after a century the American entertainment industry cannot produce a weepy, well?
They wisely stayed clear of all that diversity shit, so maybe the tide has turned.
One must have a heart of stone ...........etc.
I had not seen this before, so I watched and I cried. I'm 70, and my mom is in her mid-90s - thankfully, for the most part, she is sharp as a tack. Physically, she is in the shape you'd expect at that age... I'm sending this as a "reminder" to my own kids and grandkids, that Grandma Mary won't be around forever... I learned, with my own grandpa and my dad... "until you can't"... then, even screaming at the universe doesn't change things.
ReplyDeleteMay God watch over us all, during what may well be our last ol' time Christmas for a while. Be blessed, my fellow gentlemen.
Original Grandpa
You too, Grandpa- God be with you.
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