The Obama campaign apparently didn't look backwards into history when selecting its new campaign slogan, "Forward" — a word with a long and rich association with European Marxism.
Many Communist and radical publications and entities throughout the 19th and 20th centuries had the name "Forward!" or its foreign cognates. Wikipedia has an entire section called "Forward (generic name of socialist publications)."
"The name Forward carries a special meaning in socialist political terminology. It has been frequently used as a name for socialist, communist and other left-wing newspapers and publications," the online encyclopedia explains.
The slogan "Forward!" reflected the conviction of European Marxists and radicals that their movements reflected the march of history, which would move forward past capitalism and into socialism and communism.
The Obama campaign released its new campaign slogan Monday in a 7-minute video. The title card has simply the word "Forward" with the "O" having the familiar Obama logo from 2008. It will be played at rallies this weekend that mark the Obama re-election campaign's official beginning.