Back on February 2, the first coronavirus death outside China was reported in the Philippines. That same day, Donald Trump appeared on Sean Hannity’s show on Fox News to say that the United States had “pretty much shut it down coming in from China.” And in San Antonio, Justen Noakes, the director of emergency preparedness for H-E-B, dusted off a pandemic response plan the supermarket chain had developed more than a decade earlier. Noakes and a handful of the company’s department heads met at H-E-B’s downtown headquarters. Sitting around a conference table, the group ran a simulation, war-gaming a dire scenario: an outbreak of a deadly infectious disease in Texas.
“We introduced the concept of COVID-19 and what it would look like when it came to Texas,” Noakes said. “That gave us a moment to pause to think about how it would impact our operations and what we would do to respond.” From there, teams across H-E-B got to work updating the pandemic plan that Noakes had developed in 2009, when the San Antonio suburb of Cibolo became the first place in Texas with confirmed cases of H1N1, commonly known as swine flu. The emergency management division studied how the Chinese government had responded in the early days of the coronavirus outbreak and projected how social distancing measures such as metering customer entry and erecting plexiglass partitions might be implemented. Members of the supply-chain team focused on keeping products in stock. The personnel department studied how Chinese retailers were managing a workforce that was getting sick. The product team looked to Europe for insight into changes in consumer behavior as customers began self-isolating. Within a couple weeks of the tabletop exercise, H-E-B had a plan.
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-WiscoDave