The founder of Black Rifle Coffee, the ‘America first’ alternative coffee company that received an endorsement from Trump in 2017 and sponsors conservative media outlets like The Daily Wire and BlazeTV, had extremely harsh words for some of his customer base in a recent interview, calling them “such a repugnant group of people,” among other things.
The company started in 2014 branding itself as pro-military, pro-firearm, pro-law enforcement, and ‘anti-hipster.’ All of which are popular views among the right – hence why the brand gained popularity in the conservative and MAGA movement in 2017.
-WiscoDave
