Justin Lindsey was looking for a novel way to reward workers who were "literally working 70 hours a week, week in and week out," he recently told QSR magazine.
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When I first started out at the Safeway warehouse, we were on a 5 day work schedule which sucked for the majority of the workforce because there were very few weekends available. Mine was Saturdays and Tuesdays off for a year or so.
Then the company went to a 4 day 10 hour workweek. I thought I would hate it because we were working 5 ten hour days as it was and I could see it turning into four 12 or 13 hour days with an hour long commute each way.
It was that way for a little while, then the company got its shit together and we actually did 10 and 11 hour workdays for the most part, and I loved it. It was great having 3 days off in a row every week. If they had proposed three 12 hour days plus a half day to make it a 40 hour workweek, I'd have gone for that too.
