For more than a decade now, Democrats unquestionably have owned that trump card and used it to carve deep inroads into once solidly red states such as Arizona, North Carolina, and Georgia, while Republicans have looked on in bafflement. It’s no secret why the Left is winning elections despite shrinking in the polls: They register new voters in droves, and conservatives do not.
More than 160 million people cast a ballot in the 2020 election. Yet there may be as many as 60 million more eligible-but-unregistered individuals (EBUs) out there—people who could lawfully vote but may not until they register in their state. They’re typically hard to reach and politically disinterested. Yet the party that can tap into this electoral goldmine—that is, identify and reach these potential voters—would be unbeatable.
For years, that party has been the Democrats. It may soon be the Republicans. Here’s why.
