This reminds me of my dog Captain. Looks kinda like him too if he was bigger and shaggier.
I'd have people over after work on a Friday night and we'd ice down the beer in a trough set on the ground the first few times. Well, during the summer it regularly gets above 100 degrees and it didn't take Captain long to figure out that a trough full of ice was a pretty good deal for a hot dog.
What sucked was trying to get him out of there - he was snapping and snarling at anybody that got close, even me. We finally lured him out with a nice steak, then everybody got to work - four guys went into the hay barn and found some lumber to put together a frame to get the trough up high enough that Ol' Cap couldn't get in, a couple of other men made an ice run and the ladies were all gathered around the spigot washing dog hair and God knows what else off 4-5 cases of beer.