Pages


Monday, November 27, 2023

Chevrolet Has a New Christmas Ad, and Break Out the Tissues, It's Wonderful

Two years ago, my colleague Joe Cunningham wrote about the beautiful ad that Chevrolet did for Christmas with a man who is sad at the holidays because his wife has died. The daughter then lovingly has the wife's car -- which is under wraps in the barn, unused for a while -- restored, unbeknownst to the father, to surprise him and bring back those memories of the love of his wife he so misses. “It’s what mom would’ve wanted,” the daughter says.
-WiscoDave
Posted by

25 comments:

  1. Henk VandenberghNovember 27, 2023 at 4:33 PM

    My grandmother has been gone now for 46 years. I regret not being mature enough back then to spend more time with her. She made it to the age of 94. 🥲

    ReplyDelete
  2. Old NFONovember 27, 2023 at 4:40 PM

    Oh damn, it is REALLY dusty in here right now...

    ReplyDelete
  3. AnonymousNovember 27, 2023 at 5:01 PM

    Strange, as there are no blacks or other minorities in the commercial. Almost as if they are finally realizing who their buying base actually is. I still fucking hate Chevys (owned three in my life and they were all turds). I'll stick with my Toyotas and older Hondas.

    ReplyDelete
    Replies
    1. AnonymousNovember 29, 2023 at 8:17 PM

      Beat me to it! Good ad, going to share it - Roaddevil

      Delete
  4. AnonymousNovember 27, 2023 at 5:02 PM

    Too bad they don't make cars as good as this ad.

    ReplyDelete
  5. AnonymousNovember 27, 2023 at 5:07 PM

    Thanks for making my keyboard wet.

    Irish

    ReplyDelete
  6. DanNovember 27, 2023 at 5:27 PM

    A memorable (sic) advertisement. And a reminder that Alzheimer's/senile dementia is the cruelest of fates.

    ReplyDelete
  7. Univ of Saigon 68November 27, 2023 at 5:48 PM

    It is indeed a great commercial. Between last year's and this one, they have picked up the torch from the late lamented Budweiser Clydesdales.

    ReplyDelete
  8. Bono the HoboNovember 27, 2023 at 5:59 PM

    Dammit, Kenny! I’m not crying, it’s the onions.

    ReplyDelete
  9. ninesNovember 27, 2023 at 6:08 PM

    My mother was batshit crazy for that song. I never got to help her listen to it when she was lost in dementia. I was too goddam stressed and fried while seeing my best friend off this mortal coil to play him his beloved Andrea Bocelli albums. I wonder sometimes if they make these happy family clips just to remind us all of how it might've been... if we were all "normal" and could live up to ourselves without fail.... xoxoxox

    ReplyDelete
  10. Chris in HawaiiNovember 27, 2023 at 6:36 PM

    Mahalo. The world needs more old Chevy Suburbans, and grandmothers & granddaughters. God Bless America & God Bless Chevy for this one...

    ReplyDelete
  11. Bright EyesNovember 27, 2023 at 7:21 PM

    Daaamn, just rip my heart out, throw it on the floor and stomp on it. Just beautiful.

    ReplyDelete
  12. greggBCNovember 27, 2023 at 7:25 PM

    I prefer American made vehicles. I drive a Honda.

    ReplyDelete
  13. AnonymousNovember 27, 2023 at 7:44 PM

    Crying like a little girl, Dammit. Mom's just turned 86 and I'm feeling that

    Frank G

    ReplyDelete
  14. DoubletroubleNovember 27, 2023 at 8:43 PM

    You know, I still don’t get it- after 72 trips around the sun, I’ve come to find most people subscribe to my EMS theory- evil, mean, or stupid. I don’t have a lot of use for most of the people that I meet IRL or virtually- kind of hardened/cynical after all those years. Then along comes something like this and I have to go excuse myself so I can remove the sawdust from my eye. Go figure…
    Thanks, Kenny.

    ReplyDelete
  15. AnonymousNovember 27, 2023 at 9:19 PM

    Didn't watch but the wife did, she cried. Like the American auto worker that last his job to Mexican citizens.

    ReplyDelete
  16. AnonymousNovember 27, 2023 at 9:21 PM

    When did a car company make an ad that would be like a Hallmark Christmass?
    Heltau

    ReplyDelete
  17. Fish Out of WaterNovember 28, 2023 at 3:41 AM

    Chevrolet has hit one out of the park with this ad.

    ReplyDelete
  18. StonygroundNovember 28, 2023 at 6:40 AM

    Pretty amazing that the eight track still works.

    ReplyDelete
  19. AnonymousNovember 28, 2023 at 7:13 AM

    Broke out the tissues and the lotion. Had to put the lotion back.

    ReplyDelete
  20. DoonhamerNovember 28, 2023 at 11:38 AM

    The aim is to get you to buy a current auto from General Motors - preferably electric, because no one else is.
    If after a century the American entertainment industry cannot produce a weepy, well?
    They wisely stayed clear of all that diversity shit, so maybe the tide has turned.
    One must have a heart of stone ...........etc.

    ReplyDelete
  21. GrandpaNovember 28, 2023 at 1:38 PM

    I had not seen this before, so I watched and I cried. I'm 70, and my mom is in her mid-90s - thankfully, for the most part, she is sharp as a tack. Physically, she is in the shape you'd expect at that age... I'm sending this as a "reminder" to my own kids and grandkids, that Grandma Mary won't be around forever... I learned, with my own grandpa and my dad... "until you can't"... then, even screaming at the universe doesn't change things.
    May God watch over us all, during what may well be our last ol' time Christmas for a while. Be blessed, my fellow gentlemen.
    Original Grandpa

    ReplyDelete
    Replies
    1. AnonymousNovember 28, 2023 at 6:51 PM

      You too, Grandpa- God be with you.

      Delete

All comments are moderated due to spam, drunks and trolls.
Keep 'em civil, coherent, short, and on topic.

Subscribe to: Post Comments (Atom)