From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation,” and it’s accelerating worldwide.
In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65. Chobani Flips yogurts have shrunk from 5.3 ounces to 4.5 ounces. In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams. In India, a bar of Vim dish soap has shrunk from 155 grams to 135 grams.
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I first noticed it in toothpaste. The stuff we use used be 4 ounces in a tube, now we're down to 3.4 ounces.
Same thing with store packaged meat - I buy stir fry beef for my world famous MexiFornia carne asada tacos because it's leaner, plus it's easier to dice. I used to buy one package and we'd have enough meat left over for a small lunch burrito the next day. Now I have to buy 2 packages of beef.
