Pages


Tuesday, September 27, 2022

The History of Mountain Dew

Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.

VIDEO HERE  (9 minutes)

*****

Mountain Dew, the State Drink of both Kentucky and Tennessee.
I've seen people in the Walmart and Piggly Wiggly hauling shopping carts full of the shit out to their trucks. 
Myself, if I drank soft drinks, Mountain Dew would be at the very bottom of my list. 

46 comments:

  1. I work around guys that drink 6 or 8 of those a day.

    ReplyDelete
  2. Full of sugar and caffeine. Will rot your teeth out.

    ReplyDelete
  3. It's one of my least favorite as well. Won't drink it unless there is nothing else. And even then, I have to be really thirsty. It tastes like cough syrup or that it was mixed in a rusty steel tank.

    ReplyDelete
    Replies
    1. I won't drink it. I tried back in the 90s, didn't care for it and haven't touched a can since. I rarely drink anything but water anyway, so it's no big loss.

      Delete
  4. When I was a kid in summer camp, I loved that stuff! But, as with most sugary drinks, I outgrew it very quickly.

    ReplyDelete
  5. 12 months, no health care of any sort.
    Water, wine or the still.
    Horses, or walk. Truck from your own patch. Chickens and pigs.

    By the next year, we'd be down to half- but man, they'd all be in fine form.

    We are becoming the WALL-e world.

    ReplyDelete
  6. And I had thought Cheer Wine was the soft drink of Kentucky.

    ReplyDelete
    Replies
    1. Cheer wine is the state drink of North Carolina. Ski is the state drink of Kentucky. It’s like Mountain Dew, but with lemon pulp in it.

      Delete
    2. I figured it’d be Ale 8.

      Delete
  7. I drank that crap when I was a kid in the mountains of east Tennessee, but I outgrew all that sugary stuff. Later in life I developed a taste for Tonic Water with a spritz of lime, and that became my drink of choice for dinnertime. It's only in the last year or so that I found that the Quinine it contains is yet one more protection against CV-19... who knew?! About once a month I will have a Diet Coke if I make pizza for dinner or my mom's Italian spaghetti sauce recipe...that was a standing tradition when I was a kid. Dad had brought the recipe from an Italian buddy in WWII, and mom made it every Saturday night, and served Cokes with it. To this day, I make her recipe and always have a Diet Coke with it. Comfort food.

    ReplyDelete
    Replies
    1. Thanks for taking us along on the memory ride. It was fun.

      Delete
    2. Any chance of sharing the recipe?

      Delete
  8. That stuff is nasty!

    ReplyDelete
  9. My brother would drink what he called a "Sour Dew."

    It was a tall tumbler filled with ice, a healthy dose of Crown Royal and a small splash of diet MTN Dew.

    ReplyDelete
    Replies
    1. Ran out of good whiskey and sodas on the way back from elk camp several years ago. My brother and I had a bottle of fireball and a six pack of Mtn Dew left in the cooler, the dregs of the trip. Drink about a quarter of the can of soda, top off with fireball, and you have yourself a cinnamon fister,

      Delete
  10. My friend at SURFPAC drank about a case a day. They were stacked in his office in Coronado. He amused himself by trying to get linux, microsoft and apple computers to network at home. When all is said and done, he was a peer. I thought he was odd, God knows what people think of me.

    ReplyDelete
  11. I rarely drink any soda but when I do, I prefer really good root beer. Hybo

    ReplyDelete
  12. I don't drink any soda these days - but I liked Mtn Dew back when I was a youngin'.

    ReplyDelete
  13. I remember it coming to my home town in 64. A green bottle with a hillbilly on it. Pointed hat, long beard and barefoot. Bottle said, "It'll tickle yer innards. I hated the shit. Same as Dr. Pepper. Today I'll drink a root beer on occasion but that's it for soft drinks.

    ReplyDelete
  14. I've laid off soft drinks almost completely, except for the very occasional craft root beer or birch beer or cherry soda, like maybe once a year. But: Those seltzer waters with just a bit of fruit flavor ; man I'll go through a dozen a week, especially if I'm working outdoors. Nothing beats cold seltzer for cutting through a thirst.

    ReplyDelete
  15. I have never liked Mtn Dew or Dr Pepper. I used to drink cherry coke until they went woke. It is nothing but fruit juice, lemonade, and tea now.

    ReplyDelete
  16. I first saw a bottle sometime back in the 60's... today it's useful if I have a few more hours to drive and I'm tired.

    ReplyDelete
  17. The crazy thing is you can't buy a mountain dew anywhere in the Nashville airport. I had to throw away an almost full one at TSA and was pissed when I found out the only product available was from the wokea cola company.

    ReplyDelete
    Replies
    1. Probably because the main bottling plant for Coca-Cola is in Nashville.

      Delete
  18. First time commenter, LONG ASS reader😎 I weaned myself off 10 yrs of red bull and vodka to Mt. Dew and Vodka. Cheaper and need that kick of caffeine to clean and cook dinner👍

    ReplyDelete
  19. Never managed to drink a whole one. Every decade, having forgotten how bad it was, I would try one, but after about 3 I started to remember.

    ReplyDelete
  20. If I'm going to drink a yellow citrus flavored soft drink my preference is Sun Drop. My personal favorite soft drink is IBC or Sioux City root beer which I get maybe once a year if I'm lucky and in the right spot to find it.

    ReplyDelete
    Replies
    1. Isn't Sun Drop a Mountain Dew product?

      Delete
    2. Dr. Pepper product, according to Wikipedia

      Delete
    3. Sun drop HQ is in Pulaski, TN. And it's a Dr. Pepper drink. Dr. Pepper is also nasty.

      Delete
    4. Better than Mnt. Dew or Mello Yellow.

      Delete
  21. Medic friend went on a call….John doe was trying to quit smoking….six nicotine patches on his back and six mountain dew’s …….he called 911……

    ReplyDelete
  22. Does anyone remember Kickapoo Joy Juice

    ReplyDelete
    Replies
    1. I remember getting that in St Joe, Mo. when I was a kid. Same sort of thing as Mt. Dew if I remember correctly. My sister always like Tahitian Treat. I don't drink soda anymore. Like some of you others, a rootbeer once in awhile. Although, my grandsons are partial to rootbeer floats so I keep it around now. There are only a few that don't have corn syrup as the first ingredient.

      Delete
  23. Late 60s, other than honest to goodness old Coke, Kickapoo Joy Juice was the go to. I just looked it up, and lo and behold, it's still being made. Too bad no sugar free.

    ReplyDelete
  24. I like Baja blast Mountain Dew, goes good with tacos
    Daryl

    ReplyDelete
    Replies
    1. there is now a Mountain Dew Baja Blast Hard Seltzer. No sugar. Another way to "hook" kids... a treat back in elementary school was a Mt. Dew and a bag of Ruffles. That lasted about a month, I needed food and water, ha ha. Nowadays, if I have a soda, it's a good ginger ale like Red Rock or Vernors... with whisky.
      Original Grandpa

      Delete
  25. Well I asked my Pappy why he called his brew
    White lightnin stead of mountain dew
    Well I took a little sip and right away I knew
    As my eyes bugged out and my face turned blue...

    ReplyDelete
  26. Coke Zero and Jack Daniels on ice.


    EVERY,
    DAY,

    R,

    ReplyDelete
  27. A friend of mine refers to diet caffiein free Mountain Dew as " a big can of Why Bother ".
    Bad flavor, no sugar, no caffien.
    John in Indy

    ReplyDelete
  28. Mormons here in Utah drink that swill with abandon.

    ReplyDelete
  29. You may think I am the biggest freak on Earth, but I drink Diet Mt. Dew -- and lots of it (like 3 or 4 2L bottles a day). Yes, I am an addict!!!

    ReplyDelete

I moderate my comments due to spam and trolls. No need to post the same comment multiple times if yours doesn't show right away..