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Tuesday, September 27, 2022

The History of Mountain Dew

Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.

VIDEO HERE  (9 minutes)

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Mountain Dew, the State Drink of both Kentucky and Tennessee.
I've seen people in the Walmart and Piggly Wiggly hauling shopping carts full of the shit out to their trucks. 
Myself, if I drank soft drinks, Mountain Dew would be at the very bottom of my list. 

46 comments:

  1. I work around guys that drink 6 or 8 of those a day.

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  2. Full of sugar and caffeine. Will rot your teeth out.

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  3. It's one of my least favorite as well. Won't drink it unless there is nothing else. And even then, I have to be really thirsty. It tastes like cough syrup or that it was mixed in a rusty steel tank.

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    1. I won't drink it. I tried back in the 90s, didn't care for it and haven't touched a can since. I rarely drink anything but water anyway, so it's no big loss.

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  4. When I was a kid in summer camp, I loved that stuff! But, as with most sugary drinks, I outgrew it very quickly.

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  5. 12 months, no health care of any sort.
    Water, wine or the still.
    Horses, or walk. Truck from your own patch. Chickens and pigs.

    By the next year, we'd be down to half- but man, they'd all be in fine form.

    We are becoming the WALL-e world.

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  6. And I had thought Cheer Wine was the soft drink of Kentucky.

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    1. Cheer wine is the state drink of North Carolina. Ski is the state drink of Kentucky. It’s like Mountain Dew, but with lemon pulp in it.

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    2. I figured it’d be Ale 8.

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  7. I drank that crap when I was a kid in the mountains of east Tennessee, but I outgrew all that sugary stuff. Later in life I developed a taste for Tonic Water with a spritz of lime, and that became my drink of choice for dinnertime. It's only in the last year or so that I found that the Quinine it contains is yet one more protection against CV-19... who knew?! About once a month I will have a Diet Coke if I make pizza for dinner or my mom's Italian spaghetti sauce recipe...that was a standing tradition when I was a kid. Dad had brought the recipe from an Italian buddy in WWII, and mom made it every Saturday night, and served Cokes with it. To this day, I make her recipe and always have a Diet Coke with it. Comfort food.

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    1. Thanks for taking us along on the memory ride. It was fun.

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    2. Any chance of sharing the recipe?

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  8. That stuff is nasty!

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  9. My brother would drink what he called a "Sour Dew."

    It was a tall tumbler filled with ice, a healthy dose of Crown Royal and a small splash of diet MTN Dew.

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    1. Ran out of good whiskey and sodas on the way back from elk camp several years ago. My brother and I had a bottle of fireball and a six pack of Mtn Dew left in the cooler, the dregs of the trip. Drink about a quarter of the can of soda, top off with fireball, and you have yourself a cinnamon fister,

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  10. My friend at SURFPAC drank about a case a day. They were stacked in his office in Coronado. He amused himself by trying to get linux, microsoft and apple computers to network at home. When all is said and done, he was a peer. I thought he was odd, God knows what people think of me.

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  11. I rarely drink any soda but when I do, I prefer really good root beer. Hybo

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  12. I don't drink any soda these days - but I liked Mtn Dew back when I was a youngin'.

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  13. I remember it coming to my home town in 64. A green bottle with a hillbilly on it. Pointed hat, long beard and barefoot. Bottle said, "It'll tickle yer innards. I hated the shit. Same as Dr. Pepper. Today I'll drink a root beer on occasion but that's it for soft drinks.

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  14. I've laid off soft drinks almost completely, except for the very occasional craft root beer or birch beer or cherry soda, like maybe once a year. But: Those seltzer waters with just a bit of fruit flavor ; man I'll go through a dozen a week, especially if I'm working outdoors. Nothing beats cold seltzer for cutting through a thirst.

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  15. I have never liked Mtn Dew or Dr Pepper. I used to drink cherry coke until they went woke. It is nothing but fruit juice, lemonade, and tea now.

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  16. I first saw a bottle sometime back in the 60's... today it's useful if I have a few more hours to drive and I'm tired.

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  17. The crazy thing is you can't buy a mountain dew anywhere in the Nashville airport. I had to throw away an almost full one at TSA and was pissed when I found out the only product available was from the wokea cola company.

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    Replies
    1. Probably because the main bottling plant for Coca-Cola is in Nashville.

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  18. First time commenter, LONG ASS reader😎 I weaned myself off 10 yrs of red bull and vodka to Mt. Dew and Vodka. Cheaper and need that kick of caffeine to clean and cook dinner👍

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  19. Never managed to drink a whole one. Every decade, having forgotten how bad it was, I would try one, but after about 3 I started to remember.

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  20. If I'm going to drink a yellow citrus flavored soft drink my preference is Sun Drop. My personal favorite soft drink is IBC or Sioux City root beer which I get maybe once a year if I'm lucky and in the right spot to find it.

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    1. Isn't Sun Drop a Mountain Dew product?

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    2. Dr. Pepper product, according to Wikipedia

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    3. Sun drop HQ is in Pulaski, TN. And it's a Dr. Pepper drink. Dr. Pepper is also nasty.

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    4. Better than Mnt. Dew or Mello Yellow.

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  21. Medic friend went on a call….John doe was trying to quit smoking….six nicotine patches on his back and six mountain dew’s …….he called 911……

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  22. Does anyone remember Kickapoo Joy Juice

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    1. I remember getting that in St Joe, Mo. when I was a kid. Same sort of thing as Mt. Dew if I remember correctly. My sister always like Tahitian Treat. I don't drink soda anymore. Like some of you others, a rootbeer once in awhile. Although, my grandsons are partial to rootbeer floats so I keep it around now. There are only a few that don't have corn syrup as the first ingredient.

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  23. Late 60s, other than honest to goodness old Coke, Kickapoo Joy Juice was the go to. I just looked it up, and lo and behold, it's still being made. Too bad no sugar free.

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  24. I like Baja blast Mountain Dew, goes good with tacos
    Daryl

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    1. there is now a Mountain Dew Baja Blast Hard Seltzer. No sugar. Another way to "hook" kids... a treat back in elementary school was a Mt. Dew and a bag of Ruffles. That lasted about a month, I needed food and water, ha ha. Nowadays, if I have a soda, it's a good ginger ale like Red Rock or Vernors... with whisky.
      Original Grandpa

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  25. Well I asked my Pappy why he called his brew
    White lightnin stead of mountain dew
    Well I took a little sip and right away I knew
    As my eyes bugged out and my face turned blue...

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  26. Coke Zero and Jack Daniels on ice.


    EVERY,
    DAY,

    R,

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  27. A friend of mine refers to diet caffiein free Mountain Dew as " a big can of Why Bother ".
    Bad flavor, no sugar, no caffien.
    John in Indy

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  28. Mormons here in Utah drink that swill with abandon.

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  29. You may think I am the biggest freak on Earth, but I drink Diet Mt. Dew -- and lots of it (like 3 or 4 2L bottles a day). Yes, I am an addict!!!

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